It’s no secret that Instagram has grow to be probably the most powerful advertising tools in at present’s digital age. To get a clearer image of just how powerful, listed here are a number of stats we’d wish to share from Wordstream:

Based mostly on the stats above, it’s evident that this social platform is a advertising device businesses ought to significantly contemplate for their social strategy (in the event that they haven’t already) and it’s one which we frequently advocate to our shoppers (if it’s the proper platform for his or her viewers). Though many business house owners don’t understand how the platform works or consider in it’s ROI (return on funding) or in our case ROR (return on relationship) as soon as we present stats like the ones above, it doesn’t take a lot convincing.

Instagram actually has the power to make or break a business when it comes to brand consciousness. If your small business isn’t on Instagram, those 200 million Instagrammers who go to a business profile each day gained’t be capable of find you. Consequently, they could flip to your competitors. Equally, when you’ve got an account and are usually not using it to one of the best of Instagram’s capacity you then’ll also be missing out.

When you’re trying to create an Instagram account* or at present reassessing your account technique and wish some recommendations on the right way to improve your following, listed here are 6 techniques that may knock your profile out of the park:

*You’ll be able to only create a business account once you’ve reached over 100 followers.

Observe: When you don’t have an Instagram enterprise account, techniques 2 to 6 will nonetheless be applicable to your profile.


An Instagram profile accommodates your identify, username, bio and get in touch with info. Your identify and username must be straightforward to fill out as they’re the identify of your corporation –  but, your bio might be tough to get proper. Your bio is the first introduction to your model that a consumer will see so take time to think about the way you need to describe you and/or what you are promoting. You will have 150 characters to nail this down and only recently Instagram up to date the app to incorporate hashtags which we advocate utilizing. Fill in what you are promoting contact info which incorporates your URL, telephone number, e mail, and instructions. Do NOT depart these empty. This is prime real estate.

Now let’s speak about how your bio and URL can work together to convey  in leads, leads, and extra leads! When rigorously crafting your bio, you’ll be able to embrace a CTA where you direct individuals to the link under. This name to action might be to subscribe to your mailing listing, redeem a particular supply/coupon, enter a giveaway, obtain an e-Information, register for a webinar, direct individuals to a brand new product/service, and so forth. Then the hyperlink (URL) under will take them proper to the associated landing web page. Voila! Your bio is now a lead producing machine.

Word: your profile is consistently editable so nothing is everlasting or can’t be edited. In case your model modifications, so can your social. That is essential to remember in case your a business trying to change its strategy and worry not with the ability to alter your previous content. Simply be mindful you don’t need to be doing this regularly as you run the danger of complicated your audience.


There are 5 teams of people/accounts that it’s essential comply with and have interaction and I break every one down for you under:

1) Individuals in your group – This could embrace your mates, family, and coworkers. Nobody is going to help you greater than your closest network.

2) Companies in your group – Companies that relate to your subject however are usually not in direct competitors with you or what you are promoting. For example, for those who’re a restaurant that serves craft beer you’d comply with native breweries, if your a well being coach you’d comply with local well being meals stores and/or local health studios, for those who’re a real estate agent you’d comply with your agency, local painters, stagers, and so on.

3) Native Media – This consists of traditional media reminiscent of television, radio, newspapers, and magazines. It also consists of non-traditional media reminiscent of online blogs. If you’d like your corporation to be seen, following and interesting with media retailers will aid you get that notoriety you’re on the lookout for.

4) Influencers – Local and international micro and macro influencers. This group of individuals are your new greatest associates!

5) Your competitor’s followers – Find who your rivals are, go to their account and think about who their following and who follows them and comply with at your discretion* and have interaction. *Instagram will solely let you comply with 7,500 accounts.


When taking pictures for Instagram, you need to be conscious of the lighting. Vibrant, non-blurry images performs one of the best on this platform because it’s visible. In case you’re not knowledgeable photographer, study from a pal who is OR take an internet course, apply for a program at your local school/College, rent knowledgeable or discover a good friend who’s prepared to take the pictures for you in change for photograph credit or providers of your personal. As soon as you’re taking or receive quality pictures, keep this photograph normal throughout your grid. Which means, don’t submit a stupendous photograph someday and a sub-par photograph the subsequent. Creating consistency throughout your profile is vital. Furthermore, don’t simply publish a photograph for the sake of posting and hope it receives engagement. Ensure there is a strategy in your posting schedule.

When posting pictures, you need to be conscious of the format. Take your time in creating an aesthetic that’s visually interesting, organized and totally different out of your rivals. Hold a color pallette/tone all through your format by choosing one filter to use to your photographs. Keep in mind consistency is vital so refrain from selecting a special filter each month. There are a selection of filter avenues one might take to choose the fitting filter. You should use the filters Instagram offers (very primary), VSCO (highly regarded), Adobe Photoshop/Lightroom (very advanced), purchase filters from superior bloggers/graphic designers or select from numerous other photograph modifying apps obtainable for iOS and Androids.

Your grid format also needs to be well-balanced when it comes to photograph content material. For instance, don’t publish 3 product photographs in a row then publish a meme. Mix your pictures strategically. Like I mentioned above, establishing a photo technique when scheduling will deter random posting from occurring.


This one can be brief and sweet. Don’t buy your followers. Why? Properly, these accounts are pretend. They’re bots or inactive accounts that gained’t interact together with your content. Users can even detect a pretend following. How? By analyzing the follower rely to the engagement fee. The numbers simply gained’t match up.

Creating authentic content material will usher in authentic customers and genuine customers will ENGAGE. Therefore, authenticity is the best way to go!


These are four small methods you should use on their own but if used together they type a superhero workforce (assume The Avengers or Justice League). Every one is broken down under:

Caption: Earlier than posting a photo, Instagram asks users to “Write a caption…” which is very really helpful. What’s the point of publishing a photo without providing the consumer with some kind of context to what they’re viewing. There’s not. This is a chance to shine a light-weight on your authenticity. Captions can even embrace tags and hashtags and consequently, the facility of these captions are very robust.

Tag: Earlier than posting a photograph, Instagram asks users to “Tag People”. Contemplate tagging the next: individuals and merchandise who’re introduced within the photograph (enterprise and non business accounts) and the situation of the photograph ie., @fairmontvan. You possibly can even take your tagging one step additional and tag accounts that might be related to the context of the photograph ie, local media.

Location: Earlier than posting a photograph, Instagram asks customers to “Add Location” of the place the photograph was taken. Search to seek out the right location. As soon as discovered, tap the situation together with your finger.

Hashtag: For those who’re going to decide on one in every of these 5 strategies to make use of on a every day/weekly foundation, it will be this one. Hashtags are tremendously powerful as they’ve the power to advertise you and what you are promoting to those 200 million lively Instagrammer’s. Thus, it’s essential to have a hashtag strategy in place before you publish a photograph. Here is a listing of hashtag greatest practices:

  • Create a branded hashtag for your small business and think about posting in your bio.
  • Search for branded hashtags from different companies which might be relevant to use in your strategy.
  • Analyze your rivals hashtags and use if related.
  • Reap the benefits of the search “Tags” software to seek out hashtags on your technique.
  • Select a hashtag that populated from the search “Tags” software and search for the record of associated hashtags.
  • Comply with a hashtag.
  • Reap the benefits of the thirty hashtags Instagram permits. In the event you attempt to go beyond this number the caption or comment won’t seem.
  • Create lists of hashtags which you could alternate between to discourage fixed repetition.
  • Hashtags might be placed in the caption or in a comment. I truthfully can’t inform you what choice is best, it’s actually about choice.
  • Know the listing of 2018 banned hashtags and keep away from just like the plague.


Just like Facebook, you can now go stay on Instagram which, supplies customers one other opportunity to interact with their group. An exquisite opportunity to be genuine together with your viewers and have interaction.

Just like posting a photograph, the situation tag and hashtag choices are offered for stories. Benefit from these options.

Accounts with over ten thousand followers unlock a “swipe up” function which, permits companies to add hyperlinks to stories. A particularly useful function.

As Instagram grows and I can only image it should (take a look at how Fb has advanced), so will the techniques for partaking group members and growing ones account. I hope the above techniques are useful in both starting or reassessing your Instagram account.

What techniques have you ever found to assist increase your accounts following?

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Amy Johnston

Amy is an East Coast woman dwelling on the West Coast who enjoys travelling, images and long walks on the seashore. Once a main/junior instructor, she now focuses on digital advertising. Her ardour for the web world shines by way of in her dedication to getting her shoppers tasks heard and trending online. Her experience in challenge management, social media, e mail advertising and PR is predicated off of years of working with a various group of shoppers ranging from a non-profit, a start-up app company, a skincare line and a veterinarian to listing a couple of. She welcomes you to comply with her on any one in every of her social platforms and encourages you to strike up a dialog!